The Missoni Family Wasn’t Sure Target Was Ready for Them
From a profile of the design family in the Los Angeles Times: “Target first came calling five years ago. ‘But I wasn’t sure they were ready,’ Angela [Missoni] said. ‘Then, after what they did with Liberty of London, I saw it was working very well. And we were attracted to what they could bring to the awareness of the label.’” Thanks to the collaboration’s success, they’re considering other mass market ventures. After all, as Margherita Missoni says, “you can put a zigzag on anything.” [LAT]
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Filed Under: targeted, collaboration station, designers, missoni, target
